Why do I have to display the adCenter text link on my conversion pages?
The adCenter text link must be displayed on your conversion page to inform customers that their visit to the page might have been tracked. By clicking the link, visitors to your site can learn that tracking information is anonymous and is used only to improve the quality and relevance of the ads that they view. Visitors can also read instructions about how to turn off cookies if they do not want their activity to be tracked.