Why do girls wear pink and boys wear blue?
Surely you’ve done it before. You see a small baby and, based on the color of the baby’s blanket, decide whether it’s a boy or a girl. It’s common knowledge that pink is for girls and blue is for boys. But have you ever wondered why? Why is it that boys prefer blue and girls pink? Is it a cultural phenomenon, as many assume? Or does this distinction between color preferences occur on a different level? The researchers assembled 206 test subjects of both sexes between the ages of 20 and 26 for the study. Most were British Caucasians, but 37 were of Chinese ancestry and were raised in China. The subjects sat before a computer while two rectangles of different colors flashed on the screen. For the purpose of the study, the neuroscientists divided the color spectrum into two halves, red-green and blue-yellow. The rectangles were sorted into these two categories. The
