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Why do generic drugs look different from their brand-name equivalents if they have the same active ingredients?

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Why do generic drugs look different from their brand-name equivalents if they have the same active ingredients?

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U.S. trademark laws require generic drugs to look different to prevent trademark infringement. While the FDA requires generic drug manufacturers to duplicate the active ingredient of brand-name drugs, generic drug makers can achieve a different look for their drug by adding various inactive ingredients such as colors or flavors.

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