Why do funeral consumers feel funeral services are expensive?
The funeral consumer typically during their life is in denial and does not want to discuss funeral and cemetery expenses with their families. Only when a funeral consumer is forced by unforeseen circumstances such as an accident or terminal illness, do we as individuals start to talk about funeral arrangements. When we are forced into making numerous decisions and spending money unexpectedly in a relatively short period of time makes the funeral consumer believe funeral services are expensive. Funeral service costs are determined by the type of services and merchandise selected by the family. Traditional funeral service costs have increased no faster than the consumer price index for other consumer products and services. Today, funerals are not expensive when compared to other major life events like purchasing a new home is forty times more expensive than a traditional funeral service. Weddings are nine times more expensive and cars are four time more expensive. Then we have the cost o