Why do fashion companies use models to advertise their products?
You get a better idea of what an outfit will look like on if you see it on a person rather than just on a hanger or layed out flat. It shows off the shape of the clothes the way they were meant to be seen. You only get the whole picture if you see the clothes on a person… And no, they don’t only use tiny little anorexic models for all clothes. If the clothing was made for smaller people they will but there are all shapes and sizes of models based on who they are aiming the product line towards. There’s something for everyone.