Why do doctors establish websites?
There is no doubt that an increasing number of patients are using the online medium for entertainment, education, communication, and indeed as their first point of call to find information. So much so that the verb ‘Google’ has entered popular language, and even the dictionary, and has become synonymous with searching on the Internet. With over a trillion pages on the Internet in July 2008 there is information, and misinformation, about even the most arcane and niche topics. A website gives a doctor a relatively economical way (at nearly zero variable cost) to reach the estimated 75% of the Australian population that uses the Internet. A recent World Internet study shows that nearly a quarter of Australians seek health information online at least once a month, and nearly one in eight people search on a weekly basis. This is a big change to the traditional methods of finding answers to health questions and concerns. The medium also has a number of other advantages as well as being nearl
