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Why do different search engines show different results for the same query?

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Why do different search engines show different results for the same query?

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Not all web search engines are equal – just like humans. The most popular ones like Google, Yahoo!, MSN, AOL etc. are comparable but each shows different results for the same query. This is because each search engine has a different indexing algorithm which determines how it ranks web pages for a given query. The indexing algorithm is a closely guarded secret and is one of the most important factors in determining the efficacy of searches.

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