Why Do Custom Caps Rule As Promotional Products?
The average person can be inundated with promotional messages ranging from radio and newspaper ads to telemarketers and billboards with up to 3,000 messages a day. With this highly competitive promotional market it helps to be creative and find unique ways to approach potential customers in a practical yet memorable way. Promotional products tend to have a very high success rate being that they can exist on items like pens, coffee mugs, t-shirts and caps. Each promotional product has a distinct advantage and some may be more effective than others when it comes to targeting a certain group of people. However, few promotional products have been used as frequently and successfully as custom printed caps. Because caps are headwear items, they receive premium exposure as that is where most people’s eyes are drawn. Additionally, caps are very popular and typically used outdoors which increases their chance for public exposure. Custom printed caps can be sold or given away depending on the si