Why do corporations, politicians and rock stars hire public relations specialists?
Public Relations professionals provide highly valued services that are vital to just about every industry invested in bridging relationships with the public. Public Relations professionals pitch story ideas to newspapers, magazines and broadcasting editors to elicit media coverage for their clients. They act to build relationships with between their clients and their client’s constituents. Necessary skills include professional planning and evaluation, public communication (speech writing and news-conference facilitation),technical writing (news releases,brochures,memos,training materials,etc.), and interpersonal/group processes (negotiation, conflict management, etc.). The Public Relations concentration is a focused and progressive course of study, helping students develop and hone theoretical understanding and practical skills for careers in consulting, human resources, marketing, advertising, public relations and politics, among others.
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