Why do companies spend so much on promoting products to healthcare providers?
A. Pharmaceutical companies need to educate physicians and other healthcare professionals about the benefits, as well as the risks, of their prescription medicine products—particularly new products. Company promotions to healthcare professionals provide this vitally important information to physicians and other healthcare professionals and also help ensure that their individual questions are answered.
Related Questions
- How other European and American companies are buying from China? How they succeed in sustainable quality if the products made in China?
- Are global companies implementing S&OP and Lean for all products, or only their A&B items?
- Why do companies spend so much on promoting products to healthcare providers?
