Why do companies need to have current broadcast material as part of their communications activity?
To create opportunities for broadcast journalists to engage with your organisation, on genuine issues. In the age of 24-hour live rolling news, it’s our responsibility as communications professionals to ensure the businesses we work for respect this and are ready to work with broadcasters, and not just by having a bit of old ‘B roll’ to fling out, and then expecting that to satisfy a news editor, or a viewer for that matter.
Related Questions
- If a live activity is turned into an enduring material, do faculty disclosure and acknowledgement of commercial support still need to be made?
- Who are some of the types of companies that would use the services of Ed and Horrell Communications?
- Do accredited companies provide price information on all types of communications services?
