Why do companies need this new way of thinking in todays accelerating pace of change?
Jack Uldrich, in his book Jump the Curve, describes the phenomenon of this rate of change, as it relates to technological change, as exponential change. Using an example from his book Jump The Curve, but turned upside down to demonstrate the risk posed to companies by this rate of change, a company with 5.2 million customers that starts by losing 1 customer on day one, then 2 the next, and then 4 the next, etc. will lose all of its customers by day 24 (if the loss occurs in months, the total loss occurs on month 24). In our example, at day 20, the company lost less than 10% of its customers. The loss on day 20 is almost immaterial on a nominal basis, but it represents an exponential trend that would cascade in only 4 more days to destroy the company. Think of the Rocky Mountain News or other defunct newspapers. How steep was their ad revenue diminution due to what started as an imperceptible decline in readership? KLG tries to help companies on days 2-10, while there is still time.
