Why do college stores sometimes cover the publishers pre-printed price with a higher one of their own?
• Almost universally, when a college store reprices a book it is because that book came from the publisher with one price on the cover and a higher price on the invoice. • A publisher may have several cover prices in stock at any one time. When the books are sold to the store, they are sold at the most recent (and usually highest) price. This is a difficult customer relations proposition for our industry, since stores are faced with either losing money or potentially creating a bad perception on the part of customers.
