Why do co-ops need a unifying brand like Touchstone Energy?
The Touchstone Energy brand represents outstanding service to all cooperative members. The promise of the brand means we must serve our members with integrity, innovation, accountability, and commitment to our communities. If we fail to do so, we cannot belong. Being a part of Touchstone Energy gives us the opportunity to stand out for being exceptional, and we want everyone to know it. We also want our members to know that we do not stand alone, but together with hundreds of other top notch cooperatives throughout the nation.
