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Why do car manufacturers more frequently refer to the adult occupant rating when quoting the respective Euro NCAP award?

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Why do car manufacturers more frequently refer to the adult occupant rating when quoting the respective Euro NCAP award?

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Ideally to provide a complete picture of the vehicle’s safety, manufacturers should indicate all Euro NCAP’s ratings in their marketing materials, but generally choose to use the adult occupant rating we presume as it appeals to a wider selection of consumers.

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