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Why do car hire rates change so often?

car hire rates
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Why do car hire rates change so often?

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Most car hire companies use a rate system called “yield management”. This system is based on supply (availability) and demand. Rates can change by the day, hour and even minute based on these factors. Our car hire pricing engine is a “snap shot” survey made on a given date for a given duration if you reserved at that time.

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