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Why do buyers come to a Consultant rather than directly to the franchiser?

April 26, 2017Buyers consultant directly franchiser

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Why do buyers come to a Consultant rather than directly to the franchiser?

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If a buyer knows exactly what franchise he wants, he will probably go directly to the company. The buyer that wants to look over several concepts can come to the Consultant for one-stop shopping and the convenience of prescreening franchises before spending research time on any one.