Why Do Business In The Nordic Countries?
by Erin Cole, Office of European Union and Regional Affairs, Market Access and Compliance Complied with contributions from Commercial Service offices in the Nordic Countries The group of countries know as the Nordic region includes Denmark, Iceland, Norway, Sweden and Finland. This region is an attractive market for American companies seeking stability and diversity. Over 24 million consumers, many with strong family ties to the United States, constantly seek high-quality, reputable products from abroad. American companies already active in the region rarely encounter trade barriers or market access difficulties, which is one reason why increasing numbers of U.S. companies are entering the market. Each country boasts its own strengths, but as a whole, they are known for their technical expertise, successful traditional and New Economy industries, English-language skills and receptivity to new products and technologies. All five countries represent a unified market, making it easier for
