Why do brokers and representatives need to visit local ABC boards and stores?
The state ABC commission holds an annual listing meeting where broker representatives can make presentations about products not currently in ABC stores. The state commission then considers the new products for approval for sale in the state. Once those products are approved, the liquor reps visit local ABC boards and stores in an attempt to promote and market their products so the ABC boards will choose them to be included in their stores, according to information from the ABC commission’s Web site. Q: What types of contact can a distiller representative have with retailers, including bar or restaurant owners and ABC boards or stores? A: According to guidelines set forth by the state ABC commission, solicitation by a distiller representative “may include contact, meetings with, or programs for the benefit of mixed beverages permittee(s) and their employees on the licensed premises of the mixed beverages permittee.” Q: Can liquor distillers give gifts? A: According to a memo sent to all
