Why do both ASI and PPAI out on trade shows?
They do so to make money. For years, PPAI was the only game in town when it came to shows. Their annual January show, EXPO, in Dallas, must have been their biggest yearly moneymaker. Since moving to Las Vegas, EXPO appears to be even more successful, based on the large number of exhibitors and endless educational activities. ASI entered the show business several years ago, and it seems they use their shows for revenue and as a forum for selling their products. ASI currently offers five shows a year: in Dallas, Las Vegas, Philadelphia, Chicago, and Orlando. ASI has also purchased the Discovery Shows, which travel around the country throughout the year.
