Why do beer labels differ from one country to another?
Heineken operates in over 170 countries, many of which have different regulations on product labeling. Heineken adapts its labels to these different local requirements. Of course, the quality of the beer remains exactly the same. However, beer is a natural product and can suffer from heat and direct sun exposure if not handled/stored properly. To avoid this Heineken communicates best logistics practices to its agents and distributors.
