Why do attempts to quit smoking with willpower usually fail?
Willpower is to the mind what adrenaline is to the body. Just as adrenaline was designed to give you a burst of energy to get you through a short-term physical crisis, willpower was only meant to get you though a short-term mental crisis. A body that runs on adrenaline too long eventually collapses in exhaustion. A mind that runs on willpower too long also fatigues and gives in. Willpower was never intended to create long-term sustainable change. The easy way to create change requires the cooperation of the unconscious mind, and hypnosis and NLP are the quick and easy way to reach the unconscious mind to gain that cooperation.
