Why do all magazine change-of-address cards go to the same address?
Dear Cecil: I am in the process of moving from Baltimore to Washington, and I’ve been sending out change-of-address cards to magazines. Three of these went to post office boxes in Boulder, Colorado, all at the same zip code. None of the magazines is published in Colorado. This can’t be a coincidence, can it? — Robert L., Washington, D.C. Cecil replies: Nothing is a coincidence, Booboo, as my previous writings on this subject have already made clear. The arm of the international terror conspiracy you’ve unearthed here is the Neodata Services Group–and doesn’t that have an ominous ring to it? But fear not. Actually, it’s a company that processes subscriptions for 115 or so magazines ranging from Playboy to House & Garden out of an office at Boulder plus several satellite locations. The firm gets between 100,000 and one million pieces of mail per day from 44 million subscribers. It’s handled by a total of 1,500 employees, including 600 in Limerick, Ireland, all of whom, I am sure, are ab