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Why do ALERTs posters and ads focus on positive messages?

April 26, 2017Ads Alerts focus Messages positive posters

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Why do ALERTs posters and ads focus on positive messages?

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Communication and Social Norming is the strategy we at ALERT Labs use to correct misperceptions. We find out the truth about the amount of negative behavior taking place and we communicate that truth to the members of the social system, in this case, the students at GVSU. Remember the hopeful note in the phrase The truth shall set you free! That is the foundation of our work. We know from previous experience that once a group realizes that most of its members do not engage in the negative behavior, in this case dangerous drinking, they feel free to reject or disengage from that behavior.