Why do add-on packages cost as much as PRO?
You may have noticed that our add-on packages are priced equally to our baseline Vimeo PRO offering. When you buy PRO, you are initially allotted 50GB’s of upload space per year and 250K of offsite or embed plays. Extra storage capacity or plays are priced similarly to our base offering because, to be very transparent, our base package is pretty much the lowest possible price we can offer without substantial revenue loss. Additional packages allow us to make back incremental revenue that is lost when PRO members use up all their space and storage. The vast majority of PRO members will not reach their limits, which means it is easier for us to charge a lower price for everyone. When a PRO member does reach their account limits, the add-on packages help us keep Vimeo humming along as one of the most affordable video sharing platforms out there. In summary, we try very hard to give everyone the best deal possible, even if that means we don’t make a lot off of our heavy-use PRO members.
