Why do Active Dry Socks look smaller than other socks?
A. Our True FitTM Sizing causes our socks to look relatively smaller. To achieve a more custom fit, we designed our individual sock sizes to include fewer shoe sizes than other sock manufacturers. For example, our Women’s size Small is made for Women’s shoe sizes 5-7. Our competitors’ socks are typically made to include Women’s shoe sizes 5 -10 . With their one-size-fits-all socks, other manufacturers are forced to make their socks bigger to accommodate fitting the length of five full shoe sizes into one size sock.