Why direct subliminals and visualizations to different parts of the brain?
The same experience is perceived differently by the dominant and non-dominant hemispheres of the brain because memory exists as two separate processes. One is verbal and the other is visual. Remarkable behavioral, psychological and even physiological change can occur if the verbal suggestions and the visual images are presented which engage the unconscious in the process. Our suggestions for change are embedded as subliminals under music. The images are given through the Guided Visualizations.