Why didn the form catch on with other kinds of music such as jazz or classical?
I suspect it’s due to the fact that jazz and classical are less abundantly commercial forms. Music videos are salesmen- they look to close the deal. They want to sell a performer, a song, a lifestyle, or more prosaically, an album. Jazz and classical, being products of high culture (at least relatively speaking), are too high-minded to sully themselves like that, and therefore the music video has never particularly worked for them. It’s also a youth-culture form; music videos are the fruit of adolescence and post-adolescence, and have never translated particularly well to more adult musical genres. What, if anything, has rock and rap lost with the decline of the music video on cable television? They’ve lost the ability to talk directly to a mass audience through the medium of video, the way they once did. For mainstream rock and hip-hop, there isn’t much to replace what they once had- although hip-hop still has BET, and rock, to a lesser extent, has Fuse. However, the rise of the Inter
