Why didn’t New Moon have a one-day laydown?
I don’t work for Little Brown, so I can’t say for sure. But, in general, one-day laydowns are pretty rare—J.K. Rowling, Lemony Snicket, and Stephen King are the only authors that come immediately to mind as authors who get them. They are very hard to enforce and are often tied to complicated marketing plans designed to highlight the importance of the one-day laydown. New Moon has a good post-publication marketing push: The author tour is big, as is the in-store display. But one-day laydowns usually require big pre-publication media pushes (i.e., author interviews with the media, online campaigns, etc.), and that didn’t seem to happen for New Moon. To be fair, such things are incredibly expensive and it’s unusual for a publisher to put such effort into more than one or two books per season, and especially unusual to see it done for the second book of a series. I wouldn’t rule out the possibility of one-day laydowns for future books in this series, though, especially for the last one. 7.
