Why didn Microsoft do a mobile application store sooner?
Lees: Certainly on the PC side, having the ecosystem promote the ecosystem has been very successful. If it wasn’t for that, things like Amazon wouldn’t exist, because they’re the ecosystem promoting the ecosystem. The fact that you have Amazon and eBay, which are different ways of selling stuff to people. Craigslist, all of those things. Allowing for that diversity (on the mobile phone) has been a very powerful thing. If I decided to go get an application, or if I’m an IT guy and I want to load an application, I can do that. We’ll still continue to do that. That’s very different from Apple’s strategy – they won’t let you do any of that. We’ll continue to do that. And, also, we wanted a convenient way that if you are a developer, you can say, well, on every device, people don’t need to figure out where to go. There is also a place that’s always there. So it’s in addition to what we’ve been doing, not a replacement to what we’ve been doing. Q: On the marketing side, how are you going to
