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Why didn’t KERA just offer music on a HD channel?

April 26, 2017channel HD kera Music Offer

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Why didn’t KERA just offer music on a HD channel?

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HD radio content is currently received by such a limited number of radios that we would not be able to aggregate a sufficient audience to make it worthwhile. Terrestrial, or traditional, radio is a much better way for KERA to provide valuable, mission-related content to our community. We do realize that many listeners may want to listen to KXT via the Web, and we plan to make that possible right from the start.