Why didn t Brooks make all parts of the shoe biodegradable?
The answer, in short: • Brooks believes sustainable product improvements should be implemented as soon as they are available and should be shared without competition. • Brooks is pursuing sustainable alternatives for all materials in its shoes. More info: Brooks made a conscious decision to move forward with the introduction of the BioMoGo midsole solution, knowing it hadn’t yet addressed the entire product. The company feels a deep responsibility to make environmental improvements when they are possible. If Brooks had waited for a complete shoe solution before introducing BioMoGo, it would have spent many more years producing midsoles that weren’t biodegrading and creating recyclable nutrients—a shame when a solution for that part of the shoe exists. Brooks has been very clear in its marketing of this technology to point out that only the midsole has been effected at this point. This does put pressure on Brooks to find better, more complete footwear solutions moving forward. Many are
