Why did Zappos start Ride Shop?
Since Zappos inception in 1998, the focus of the business has always revolved around service to the customer. Offering “what the customer wants,” has always been the primary business model for Zappos.com. The action sports industry was one of the initial categories brought on by our original buying team. From there, we put our heads together and decided to create a RideShop that is more stylistically focused on the interests of our target audience. We also wanted to create sort of a concept shop for the core customer so that when they click RideShop it has more of an appealing look and feel for that customer. How is business going so far? Business is good. As a category, the RideShop is up about 29 percent from last year. (Zappos overall) will hit our goal of $1 billion gross retail sales by the end of 2008. Is there any difference in approach or techniques between the regular Zappos site and RideShop? When it comes down to it, there is no real difference in operation or functionality
