Why did you make the decision to take the wheel at Prana?
There’s a real alignment of the hierarchy of values with the company and my own personal values. I really appreciate that. For me it’s about the people and the product and the environmental and social aspect of a company. That’s what’s important to me, and Prana embodies those values. I also see a lot of elasticity to the brand and where it can go. It has a lot of runway in front of it, but it still can stay true to what it is. It can stay small and be big. The platform has been put in place here and now the brand can evolve.
