Why did you change the name from Ultralait to Nature~Pure?
We believe that Natrel Nature~Pure is a name that better reflects the relevance of the purity of our product. Ultra’Milk has served us well for many years, but we feel that it does not take our product into the future, or really describes what our brand is all about. Natrel is a brand that is owned by 3700 farmers, whose past, present and future lies in preserving the land and producing the best products possible, and Natrel Nature~Pure is a name that reflects that commitment.
