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Why did you add loss of independent existence (LOIE) and a long-term care (LTC) conversion option to the Sun Critical Illness Insurance product?

April 26, 2017conversion existence independent loie long-term loss LTC option

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Why did you add loss of independent existence (LOIE) and a long-term care (LTC) conversion option to the Sun Critical Illness Insurance product?

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Most companies offering critical illness insurance (CII) also offer either coverage for LOIE or a form of conversion to long term care insurance (LTCI). Advisors have been asking us for solutions that will offer a range of choices to protect clients’ health needs. As the market leader in both individual CII and LTCI, we believe both needs are important. Combining the two products in this way enables more conversations to occur about each and positions the advisor to offer a unique product solution to meet individual client needs.