Why did WSPA Canada run the exotic fights campaign?
WSPA Canada wanted to create a stir and cut through the many messages we’re competing with in order to educate people and introduce them to WSPA. One of the foundations of TBWA’s approach is to develop campaigns that are, as they say, ‘disruptive’. Their approach resonated with us. Although Exotic Fights is a fictitious event, in many parts of the world they are a reality. Blood sports are common forms of human entertainment. WSPA Canada felt that this campaign would build awareness of this sad reality and cause people to act on behalf of animals.
