Why did Woobius apply to Vodafone Mobile Clicks?
We were really busy at the time (as are all startups, I suppose), but we thought it was important to apply. Our initial thoughts were that we wanted to raise the funds to develop one of our product ideas into a real product. Woobius Eye, at the time, was just an idea, but we knew it had potential and we wanted to give it the attention it needed. We also applied for the publicity. Vodafone is a very respectable, international brand to be associated with. Finally, we applied because we wanted to win a prestigious award! How was your experience of the competition and what did you really like? We had a very unique experience, because unlike others, we didn’t have a product to begin with, just an idea. What this translated to in practice is that at each stage of the competition, we had to evolve the idea, push it forwards, develop it further – which is probably what made Vodafone interested in us, because they saw not just an idea, but also the progress of that idea. We were constantly surp
