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Why did Wharton choose to invest in a program on the West Coast vs. Europe, Asia, or some other part of the world?

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Why did Wharton choose to invest in a program on the West Coast vs. Europe, Asia, or some other part of the world?

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Establishing a strong presence in what is the center of new technology-based businesses, as well as new technology-based business initiatives in established companies, is part of Wharton’s overall global strategy. This is an opportunity to have an immediate impact on the quality of all of Wharton’s programs and service to the worldwide business community. Wharton has also established a strategic Alliance with INSEAD, a leading management education institution with campuses in France and Singapore. This alliance opens new opportunities for the co-development and delivery of management education in Europe and Asia.

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