Why did Wellness choose to keep its protein level at 34% instead of going to 40+% like everyone else?
We decided to formulate a 34% protein diet for two main reasons. • First, from our research and development process, we observed that once we increased the protein to 34%, we saw that a dog was not absorbing any more protein. Protein, even the highest quality sources, will still deliver moderate fat and elevated minerals. If we could still deliver a high protein diet, and the dog doesnt absorb and utilize any more protein past 34%, why would we add more especially if it would only serve to increase fat and mineral levels a dog didnt need? • Secondly, we feel uncomfortable that there are no long term studies done on dry diets fed at extreme elevated levels.
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