Why did Vanguard select Financial Engines to provide online advice?
Financial Engines Personal Online Advisor service allows Vanguard to provide the latest innovations in online advice, offering industry-leading, independent expertise to our investors. Founded by Nobel-Prize-winning economist Bill Sharpe, Financial Engines uses an investment methodology that emphasizes the value of long-term investing and the importance of consistency, taxes, and costs—key components of Vanguard’s philosophy. Financial Engines enables both novice and sophisticated investors to receive professional third-party investment guidance, providing customized advice and specific investment recommendations.