Why did UNICEF Canada change the Trick-or-Treat campaign in 2006?
UNICEF revitalized the Trick-or-Treat campaign to provide a more meaningful, educational and engaging experience for Canadian children. We also wanted to develop a flexible campaign that better reflects the reality of today’s school environment. Surveyed schools that have participated in the campaign cite the educational focus for kids as the number one reason they preferred the revamped version over the traditional door-to-door collection campaign.
Related Questions
- My pre-school child is not yet old enough to attend a school that is participating in the Trick-or-Treat for UNICEF campaign. How can he/she get involved?
- What materials and resources are being provided to schools and teachers participating in the Trick-or-Treat for UNICEF campaign?
- How can I order my collection boxes for Key Clubs Trick-or-Treat for UNICEF campaign?
