Why did they tie mobile to radio?
KCCQ proposed a mobile extension to Jiffy Lube’s radio schedule. It felt that this would drive sales and allow for increased measurability and create a two-way dialog. Jiffy Lube felt the same way, and thought that it would make its radio dollar spend work harder. Q: How did it work? A: KCCQ did 15-second spots giving the listeners the chance to win free oil changes for a year. Each listener who entered the contest received a coupon via text message that included discounts on oil changes, wiper blade, tires rotations and filters, and the like. Q: What was the response? A: Jiffy Lube was able to generate many new customers. In fact, 50% of people that redeemed the mobile coupon were entirely new customers. It was ecstatic about the results because it was looking to increase sales and to build this database for ongoing interaction with prospects. Q: What does Jiffy Lube plan to do with this new database? A: It is going to use this as an opportunity to re-engage these people and continue
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- Why did they tie mobile to radio?
