Why did the working group focus on revocable and irrevocable gifts, conditional pledges, campaign length, and government funds?
In reviewing the standards and feedback from members, the working group identified these as the areas in which there was the most disagreement among professionals and the most variation in how institutions reported their campaign progress to their own constituents. Although the purpose of the standards is to benchmark fundraising via national surveys, the working group recognized that some institutions choose to follow them voluntarily for their own reporting purposes. In addition, the working group recognized that many institutions would like to be able to benchmark certain kinds of gifts in different ways through the surveys, and that changes in the information collected might meet these needs.
