Why did the Santa Rosa Institute change its name from “Institute for Vampire and Zombie Studies” to “Institute for Advanced Genetic Research?”
Public relations. Institute PR flacks discovered that the words “zombie” and “vampire” have negative connotations for the public. In a press release, the Institute claimed the name change was made necessary by its “broadening base of research.” No matter what it’s called, the Institute does one thing and one thing only: it studies vampire and zombie DNA.
