Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Why did the required points for gift card redemptions increase?

April 26, 2017card gift increase Points redemptions

0

Posted

Why did the required points for gift card redemptions increase?

1 Answer

0

Posted

The goal of the Sony Rewards program is to provide you with SONY rewards at a great value. We do this by giving you as many opportunities as possible to earn points and as much flexibility as possible to redeem your points, including the availability of gift cards from popular merchants. After thorough research, we concluded that the best way to fulfill our goal of giving you the best value on SONY rewards was to adjust the point redemption values of non-SONY gift cards to be in-line with competing credit card rewards programs, while adding SONY gift cards to the catalog at phenomenal value; you can get a $100 Sony Style gift card for only 9,500 points. Also, we now include shipping and handling in the point redemption value for all gift cards, which was previously an additional charge.