Why Did The Psychiatric Comedy Tour Fail?
Within this essay are clues as to how to run a road tour and how not to run a road tour. First off, having a person mapping out the tour was critical. The person who mapped the tour was the tactical advisor. Roger was the salesman. Roger did one thing very smart. He worked from contracts. And in many cases we left a town after doing a great show for a packed room and everyone was happy because Roger lived up to that pitch. Remember though, a sales pitch is a promise. And while it wasn’t written in the contract, Roger promised people would pack into see him. When that didn’t happen the bars had every right to question Roger’s integrity. In any business getting new customers is the hard part. Once you have them your business will only continue if they continue to want the product you sold them. Getting happy customers to buy your product again is easy. If you want to book a similar road tour here’s my best advice. Sell a better product based on promises you know you can keep without lyin
