Why did the Producers choose animation as the medium?
Animating three condoms and personalizing the ‘means to safe sex’ creates the type of suspension of disbelief required for a shift in mindset. Through the genre of comedy, viewers of both sexes, irrespective of sexual preference or age, are presented with a new and positive image of the condom. Animation also has the advantage of being non-threatening, translatable into various languages and accessible cross-culturally. Animation has not been used to make the spots appeal to children. The spots should not be played to children.
