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Why did the Lutzes go public and hold a press conference on the haunting?

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Why did the Lutzes go public and hold a press conference on the haunting?

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According to Kathy, William Weber phoned the Lutzes, saying he wanted them to do a press conference about the haunting (which would also serve to wet the public’s interest in Weber’s upcoming book venture). Kathy didn’t feel like doing it, and Weber warned that if they failed to turn up, the reporters might go to their children’s school to get the story directly from the kids. The Lutzes felt as if they didn’t have a choice but to do the event. The press conference took place at the offices of William Weber on February 16, 1976.

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