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Why did the Idaho Power request the adoption of load-factor pricing?

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Why did the Idaho Power request the adoption of load-factor pricing?

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The Load-Factor Pricing mechanism supports Idaho Power’s combined goals for establishing prices reflecting the costs of the services provided as well as encouraging wise and efficient use of energy. It financially rewards customers who have right-sized their equipment and utilize service in an efficient manner. As long as a customer’s in-season monthly load factor is at least the irrigation group average of 46 percent, load-factor energy pricing provides them financial benefits.

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